Washing Machine Market Size, Share & Trends Analysis Report By Product (Fully Automatic, Semi-Automatic, Dryers), By Technology, By Capacity, By End-Use, By Application, By Region, And Segment Forecasts, 2018 - 2025

Industry Insights

The global washing machine market size was estimated at USD 22.99 billion in 2015. The increasing demand for commercial laundry equipment is expected to provide an impetus to the industry growth. The commercial washing machine industry is undergoing a transition with the introduction of innovative solutions. The introduction of card-based laundry payment systems as an alternative to coin laundries is revolutionizing the laundry sector for increased automation.

In contrast to the traditional coin operating laundries, digital laundry payment options are reducing the frequency of coin collection and providing laundry owners with more flexible payment alternatives. The growing preference for convenience and rapidly changing consumer lifestyle are contributing to the smart connected products growth.

Germany washing machine market, by product, 2014 - 2025 (USD Billion)

Macroeconomic factors such as digitalization, urbanization, changing consumer buying patterns, and demand in emerging economies are augmenting the revenue growth. The introduction of next-generation washing machines utilizing technology for the efficient use of electricity and water is expected to have a positive impact on the demand for these products over the next nine years. The U.S. government is encouraging consumers and manufacturers to switch to energy-efficient appliances that use smart grids to curb high energy consumption. The need for seamlessly selecting the preferred wash cycle is expected to gain traction over the forecast period.

Product Insights

Commercial dryers accounted for a little above 5% of the market share in 2015. The introduction of the heat pump technology to address the concern of high energy consumption is providing traction to the growth of commercial dryers. Manufacturers are focusing on developing commercial products to combat the increasing on-demand laundry services growth. Additionally, the growth of commercial laundry is expected to contribute to the demand for commercial dryers.

Technology Insights

The smart connected washing machine market was valued at over USD 1.55 billion in 2015. The growing preference for convenience and the rapidly changing consumer lifestyle is contributing to the segment growth. The need for managing and controlling machines through smartphones is gaining traction in the residential sector. The push by regulatory and government authorities to adopt smart devices is contributing to revenue growth.

The inclination of consumers toward the adoption of connected technologies is expected to have a positive impact on the demand for these products. Companies such as Samsung Electronics Co. Ltd. and LG Electronics have shifted their focus on manufacturing smart washing machines to gain a competitive advantage.

End-Use Insights

The commercial segment captured a revenue share of over 45% in 2015. The growth in coin laundries and online laundry services in the emerging economies of the Asia Pacific region is expected to propel the demand over the next nine years. Additionally, the growing trend of outsourcing laundry services in hospitality, hospitals, and government sectors is expected to boost the demand for commercial laundry equipment.

Global washing machine market, by end-use, 2015 (%)

The increase in disposable income and a decline in the average selling price is expected to propel the demand for residential washing machines over the next nine years. The introduction of smart connected products is attracting consumers and enabling them to replace their existing products

Regional Insights

The Asia Pacific washing machine industry held over 40% of the revenue share in 2015. The growth can be attributed to the large penetration of these products in the Chinese market. The rapidly expanding middle-class population along with the increasing demand for fully automatic and smart connected washing machines from the emerging countries of Indonesia, India, and Vietnam is anticipated to contribute to the regional demand.

The increasing demand for energy-efficient devices in the U.S. is driving the washing machines demand in North America. The growing awareness of ENERGY STAR certified products is augmenting the growth in the U.S. Furthermore, the regional market is estimated to witness a substantial growth owing to the need for replacing the traditional with smart connected machines.

Competitive Insights

The key industry players include Whirlpool Corporation, Samsung Electronics Co. Ltd., LG Electronics Inc., and Electrolux AB. Enhancement in product assortments and investment in supply chain management are a few key strategies adopted by the industry players. Moreover, manufacturers are focusing on developing holistic distribution channels to increase their customer base.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global washing machine market on the basis of product, technology, capacity, end-use, application and region

• Product Outlook (Revenue, USD Billion; 2014 - 2025)

  • Fully automatic

    • Front-load

    • Top load

  • Semi-automatic

  • Dryers

• Technology Outlook (Revenue, USD Billion; 2014 - 2025)

  • Smart connected

  • Conventional

• Capacity Outlook (Revenue, USD Billion; 2014 - 2025)

  • Below 6 kg

  • 6.1 to 8 kg

  • Above 8 kg

• End-Use Outlook (Revenue, USD Billion; 2014 - 2025)

  • Commercial

  • Residential

• Application Outlook (Revenue, USD Billion; 2014 - 2025)

  • Healthcare

  • Hospitality

  • Others

• Regional Outlook (Revenue, USD Billion; 2014 - 2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

  • MEA