Glamping Market Size, Share & Trends Analysis Report By Accommodation (Cabins & Pods, Tents, Yurts, Treehouses), By Age Group, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global glamping market size was USD 2.73 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 10.2% from 2023 to 2030. The increasing influence of social media among consumers is expected to create awareness about glamping and its benefits. In addition, major discounts, as well as irresistible holiday packages offered by various tourism sites, are expected to have a positive impact on the industry.

Festivals have been used by American cities to promote business and draw talent. Glamping also referred to as glamorous camping, has emerged as one of the most popular consumer trends in the U.S. Also, it is predicted that a key element boosting the glamping industry over the projection period will be the rise in the number of concerts and significant music festivals organized every other week in different parts of the world.

The factors including preferences for experiences over traditional pampering and possessions, availability of time, and the willingness of consumers to pay for luxury travel or glamping sites are some of the factors that are anticipated to boost the glamping industry in the forecast period from 2023 to 2030.

Glamping allows for an outdoor travel experience without bringing (or buying) equipment, and at certain properties, it also offers luxury amenities and services typical of a hotel. For instance, AutoCamp, a licensed partner of Airstream Inc., offers several accommodation types which are pet-friendly and include custom modern cabins, luxury tents (based on seasonality), and more. Each property also offers a clubhouse featuring community fire pits, lawn games, board games, and hammocks.

Also, observers of travel trends have remarked that whereas in the past, staycations were primarily used for special occasions, in recent times, couples, families, and groups of people have realized that they need to indulge themselves on their days off from work and family commitments. Many nowadays choose nearby getaways for long weekends, which is another reason why vacationers prefer taking vacations within the borders of cities. This is yet another element that will boost the glamping market’s growth during the anticipated timeframe.

A few players are also offering a glamping experience for seniors or baby boomers, which gives an opportunity to older people to live in the natural environment without digital penetration and WiFi, and with an addition of luxury and comfort. For instance, The Resort at Paws Up is one of the innovators in combining luxurious lodging with conventional camping experiences. In 2019, it announced an expansion of the glamping site featuring 12 adult-only accommodations in treehouses.

Many players in the market are more inclined towards collaborating with major hotels and restaurants, software companies for high technology-related appliances, culinary services, musicians and bands, and more to increase their service footprint and boost their revenues. For instance, in May 2021, Under Canvas partnered with Gibson, an iconic guitar brand, to enhance guest programming across its nine locations in the U.S. Also, in May 2022, Interval International, a leading vacation provider, renewed a 30-year contract with Westgate Resorts.

Glamping is an accessible modern form of recreation and an increasingly popular accommodation in the tourism and hospitality sector. Before the outbreak of COVID-19 cases across the globe, interest in camping among new and experienced campers was evident.

Accommodation Insights

The cabin and pods segment dominated the market with a share of 46.37% in 2022. The rising importance of travelers to be a part of an immersive experience without compromising on luxuries has influenced campers with luxurious accommodations such as cabins & pods. In addition, increased penetration of eco pods is the ultimate choice for ecotourism among campers owing to the usage of local, natural, and recycled resources, which also help in protecting from wind and rain while sustaining a cozy feel of a home.

The tents segment is anticipated to witness one of the highest CAGR of 10.2% over the forecast period. The major outdoor tourism providers offer rough camping experiences with luxe amenities in tents such as kitchen appliances, indoor bathrooms and portable toilets, air conditioning, luxury beds, TV, and Wi-Fi, among others. Also, the presence of national parks and huge wildlife offerings favor the popularity and acceptance of tents among consumers. The increasing influence of travel agents and booking systems has made it easier for consumers to select the appropriate tents that meet their needs.

Age Group Insights

In terms of revenue, the age group 18-32 years dominated the market with a share of 45.08% in 2022. Younger generations are becoming more interested in destination weddings and are drawn to the concept of wedding glamping, therefore, business organizers are adding this category to their portfolio. For instance, Buffalo, a New York-based startup, offers luxury rentals for weddings, private events, and festivals. Thus, these trends are also boosting the adoption of glamping culture in the age category.

The age 32-50 years segment is expected to witness the second fastest growth at a CAGR of 10.1% over the forecast period. The increasing need to get away from their hectic lifestyle and high disposable income is expected to be the key factors driving the segment growth over the forecast period. Consumers in this age group are mostly married and are hence either accompanied by their spouse or family during such glamping trips.

Regional Insights

Europe dominated the glamping industry with a share of 35.29% in 2022. The popularity of glamping with customers has grown in Europe. Visitors are looking for places that are distinct and offer authentic experiences. This is fueling the desire to travel to new, fascinating, exotic areas throughout the region, which will drive the luxury travel industry over the course of the projection period.

Glamping offers visitors the chance to stay in a hotel in the middle of nature, so tourists in Europe have been trying to give it a whole new look. With 8,000 campsites nationwide, France is one of the major nations that encourages glamping for its citizens, second only to the U.S.

North America is anticipated to witness the highest CAGR of 12.6% over the forecast period. Throughout the duration of the forecast period, it is anticipated that the rising income levels among tourists and their willingness to take different kinds of vacations will have a favorable effect on the North American glamping market. As there are more glamping resorts open for business, many resort businesses are growing, such as Under Canvas, Terra Glamping, Collective Retreats, Getaway, and AutoCamp, which have recently entered the market.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of the glamping market. Players in the market are diversifying their service offerings to maintain market share.

• In January 2022, Under Canvas and Rivian, an American electric vehicle automaker and automotive technology company, announced a partnership to offer Rivian’s open-network Waypoints chargers to outdoor campsite areas, including the Under Canvas Moab and Under Canvas Lake Powell-Grand Staircase, in the 2022 season.

• In January 2021, Huttopia SA acquired the OnlyCamp network of campsites from Recrea, a French company focusing on the manufacture of swimming pools. This was a crucial strategic decision to increase its footprint in France.

• In June 2020, Ventana Big Sur introduced an all-inclusive package that combines luxury, simplicity, and convenience. Ventana’s all-inclusive approach is highly customized, with a dedicated Leisure Concierge connecting each guest before booking.

Some prominent players in the global glamping market include:

• Under Canvas

• Collective Retreats

• Tentrr

• Eco Retreats

• Baillie Lodges

• Nightfall Camp Pty Ltd.

• Tanja Lagoon Camp

• Wildman Wilderness Lodge

• Paperbark Camp

Recent Development

• In November 2022, Under Canvas announced its expansion near the North Entrance of Yellowstone National Park across 50 acres of Montana ranchland. Yellowstone National Park is a popular destination for outdoor enthusiasts, and this expansion will fuel the glamping market growth.

• In August 2022, Baillie Lodges ventured into South America and acquired existing glamping properties of Tierra Hotels in Torres del Paine National Park, Tierra Atacama.

• In April 2022, Under Canvas collaborated with the Nature Conservancy to promote eco-friendly initiatives, which can resonate with environmentally conscious travelers seeking meaningful and sustainable glamping experiences.

• In August 2021, Under Canvas announced their new camp launch near Bryce Canyon National Park as a new glamping site, upscaled amenities with West Elm furnishings, culinary innovation, access to premium brand partnerships products such as activewear from lululemon, Sun Bum sun, and Pendleton® pooch products.

Glamping Market Report Scope

Global Glamping Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global glamping market report based on accommodation, age group, and region:

• Accommodation Outlook (Revenue, USD Million, 2017 - 2030)

  • Cabins & Pods

  • Tents

  • Treehouses

  • Yurts

  • Others

• Age Group Outlook (Revenue, USD Million, 2017 - 2030)

  • 18-32 years

  • 33-50 years

  • 51-65 years

  • Above 65 years

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Italy

  • Asia Pacific

    • Australia

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa