Cooling Tower Market Size, Share & Trends Analysis Report By Product (Open-circuit, Closed-circuit, Hybrid), By Material (FRP, Steel, Concrete, Wood), By Application (HVAC, Power Generation, Oil & Gas), By Region, And Segment Forecasts, 2024 - 2030

Cooling Tower Market Size & Trends

The global cooling tower market size was estimated at USD 3.85 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2030. Stringent government environmental regulations, coupled with concerns associated with the plumes generated by power generation and chemical industries, are anticipated to drive demand for cooling towers during the projected timeframe. HVAC systems ensure a cool and comfortable environment in large commercial buildings that include office buildings, airports, hospitals, conference centers, hotels, etc. These systems use cooling towers to provide optimal cooling in buildings. A consistent rise in commercial construction projects around the world, along with a gradual increase in HVAC installations, is anticipated to boost market prospects for cooling towers over the coming years.

Construction spending on power in the U.S. increased from USD 110,610 in December 2022 to USD 111,598 in January 2023, whereas, for manufacturing, it increased from USD 131,894 in December 2022 to USD 139,770 in January 2023. The growing spending on power and manufacturing facilities is anticipated to drive demand for cooling towers in the U.S. Cooling towers play an important role in eliminating excess heat generated in these facilities, contributing to safer operations, which is likely to enhance the demand for cooling towers over coming years. Rising investments in the U.S. to expand the industrial sector, boost building firms, and enhance the installation of eco-friendly products to reduce pollution are expected to drive market growth.

Increasing HVAC investments combined with rising demand for energy-efficient solutions are expected to drive the demand for cooling towers used in HVAC applications. According to industry reports, HVAC industry in India is scheduled to invest USD 611.6 million in new technologies to boost efficiency. The primary advantages of adopting cooling towers in HVAC applications are low installation cost, ease of operation, energy efficiency, and low maintenance cost.

The governments of UK and the U.S. have established energy standards that manufacturers must meet. They are expected to reduce the energy required in motor operations by a considerable amount, causing them to design high-efficiency motors rather than standard-efficiency motors. For instance, the National Emission Standards for Hazardous Air Pollutants (NESHAP) establishes standards for chromium compounds discharged into the air by cooling towers during cooling process. These aforementioned factors are anticipated to drive market demand for open-circuit cooling towers over the forecast period.

Application Insights

Based on application, the industrial segment dominated the market in 2023 by accounting for a revenue share of over 28.9%. Cooling towers are key components installed in industrial facilities to lower the heat that is generated in excess amounts by machines and processes in these facilities. An increasing number of new industrial facilities being established worldwide is fueling the global demand for cooling towers.

Cooling towers are primarily used for HVAC and industrial purposes, according to the U.S. Department of Health and Human Services. Cooling towers enable the cost-effective and energy-efficient operation of the HVAC system. Over 1,500 industrial enterprises consume a lot of water to keep their equipment cool. Furthermore, HVAC systems are commonly found in large office buildings, schools, and hospitals. Growing adoption of HVAC systems is anticipated to drive the demand for cooling towers over the forecast period.

Water flow rates in the oil & gas industry are extremely high. Industrial equipment in oil & gas refineries is regularly sleeved with flowing water to cool fluids and absorb process heat. Industrial equipment generates a significant amount of heat, which can disrupt operations if not managed properly. The process water is cooled using cooling towers and then reused. Cooling towers handle the heat load as well as any industry-specific issues.

For instance, Paharpur provides cooling towers with flame-retardant PVC fillings and fiberglass to maintain safety with high and low damage risk. Refineries of crude petroleum, particularly natural gas refineries, can occasionally contain dissolved H2S gas, which is exceedingly poisonous. As a result, the company provides them with hazardous gas detectors that alert operators when toxicity reaches critical levels.

Market Dynamics

Cooling towers are a key component in commercial and industrial facilities. Industrial sector is important to the economy, but at the same time, consumes the maximum amount of energy to manufacture products. Among the most energy-intensive industries are chemicals, aluminum, forest products, metal casting, mining, petroleum refining, and steel. These industries emit huge amounts of heat during their production processes, and thus, require cooling towers to eliminate heat from the plant in an efficient manner in order to protect the environment.

The rise in the demand for thermoelectric power plants is expected to drive the growth of the cooling tower industry. These power plants generate enormous amounts of heat, which makes it mandatory to use cooling towers. Cooling towers play a vital role in removing excess heat generated in power plants and hence, contribute to the safety of operations in power plants, which is expected to drive the demand for cooling towers.

Regional Insights

Asia Pacific led the market and accounted for 30.9% of the global revenue share in 2023. Improving economies of China, India, Thailand, Indonesia, and Malaysia are forcing governments to frame supportive policies to promote investments in the extraction of natural resources, including crude oil and natural gas. This is expected to escalate oil extraction units in the region and correspondingly augment demand for cooling towers in the region.

North America, led by the U.S. and Canada, accounted for a significant share of the global Market in 2023 owing to the presence of intelligent buildings, large-scale data centers, and building automation vendors in the region. Furthermore, rapid growth of structured and unstructured data, along with an increasing demand for cloud computing, is anticipated to propel the growth of the global data center market over the forecast period, subsequently driving the demand for cooling towers. Cooling towers help maintain optimum temperature in data centers, which results in lower energy consumption.

The robust presence of oil & gas reserves in Brazil, Columbia, Venezuela, and Argentina is expected to have a positive impact on the market. Factors such as industrial expansions and development of large-scale commercial structures, especially in Brazil and Columbia, are anticipated to drive the demand for cooling towers for heat removal applications over the forecast period.

According to the World Bank, manufacturing production in the Middle East & Africa climbed from 12% in 2020 to 13% in 2021. Israel, Turkey, and Saudi Arabia are a few countries in the region that are witnessing strong industrial growth. These countries generate a considerable volume of manufacturing output. Thus, growing manufacturing industry in the region is expected to drive demand for water cooling towers. This, in turn, is anticipated to lead to the growth of cooling towers industry in the Middle East & Africa.

Product Insights

Based on product, the open-circuit segment dominated the market in 2023 by accounting for a revenue share of over 42.3%. The growth of this segment can be attributed to superior cooling, reduced process temperatures, and small carbon footprint offered by open-circuit cooling towers. All these factors lead to an increased adoption of open-circuit cooling towers in cement, chemicals, commercial and real estate, pharmaceuticals, and power generation industries, as well as in refineries. For instance, MITA Cooling Technologies S.r.l. provides open-circuit cooling towers, which are appropriate for facilities, such as medium and small installations, to big industrial cooling towers for industries such as oil & gas and cogeneration.

The demand for closed-circuit segment was estimated at USD 1,198.8 million in 2023. Closed-circuit cooling towers have several advantages, including less contamination of the primary circuit, reduced freezing danger, better plant construction, and improved thermal efficiency. For instance, many civic and industrial processes, including food production operations, involve keeping the process fluid free of contamination from the outside environment.

Hybrid cooling towers represent a suitable combination of wet and dry cooling with a low environmental impact, meeting stringent environmental requirements. These aforementioned factors are anticipated to propel the demand for hybrid cooling towers over the forecast period. For instance, B&W SPIG's hybrid technology reduces environmental impact by combining a wet cooling tower with a dry section. The dry section is essentially ordinary air-cooled heat exchangers positioned above the drift eliminators in the upper part of the structure.

Material Insights

The fiberglass reinforced plastic (FRP) segment accounted for the largest market share of over 28.7% in 2023. The global demand for FRP is rising owing to its high resistance to corrosion, acid rain, and snow. Moreover, it is lightweight, has low maintenance costs, is suitable for dry and wet operations, and can withstand a wide range of environmental conditions. All these aforementioned factors are anticipated to propel the demand for FRP cooling towers across the world in coming years.

Steel cooling towers are made of galvanized and stainless steel, which provides excellent structural strength. These towers are also good conductors and offer effective cooling, making them ideal for large facilities. Berg's galvanized steel cooling towers, for instance, reduce the installation, maintenance, and operation costs for both new and replacement cooling tower system projects. Moreover, GT Series thermal performance is independently validated and completely rated across a wide variety of flow and temperature requirements.

Major advantages of the High-Density Polyethylene (HDPE) cooling tower design are ease of operation, upkeep, chemical balance maintenance, and tower erection. Over the forecast period, the aforementioned factors are expected to drive the demand for HPDE. For example, Patriot Forge Co. relies on modern HDPE cooling towers to maintain ideal bath temperatures for cooling hydraulic systems and quenching metal forgings. Unlike metal cooling towers, which degrade quickly in a chemical plant, HDPE provides dependable, long-lasting, and efficient process cooling.

Key Companies & Market Share Insights

The manufacturers in the market continue to adopt several strategies, including acquisitions, geographical expansions, new joint ventures, product developments, and mergers to enhance market penetration and cater to the changing technological requirements from various applications such as HVAC, power generation, industrial, and oil & gas. In June 2023, Johnson Controls International Plc. teamed up with Accenture to open two new OpenBlue Innovation Centers in Bangalore and Hyderabad in India. New centers are expected to accelerate building control systems and services.

Cooling Tower Market Report Scope

Global Cooling Tower Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global cooling tower market report based on product, material, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Open circuit

  • Closed circuit

  • Hybrid

• Material Outlook (Revenue, USD Million, 2018 - 2030)

  • FRP

  • Steel

  • Concrete

  • Wood

  • HDPE

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • HVAC

  • Power Generation

  • Oil & Gas

  • Industrial

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

  • U.S.

  • Canada

  • Europe

  • U.K.

  • France

  • Germany

  • Italy

  • Spain

  • Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

  • Latin America

  • Brazil

  • Mexico

  • Argentina

  • Middle East & Africa

  • South Africa

  • UAE

  • Saudi Arabia