Barbeque Grill Market Size, Share & Trends Analysis Report By Product (Gas, Charcoal, Electric), By Application (Household, Commercial), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global barbeque grill market size was valued at USD 4.59 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2030. Changes in lifestyle and eating habits among young consumers along with the growing trend of outdoor parties and social gatherings have increased the demand for low and slow-cooked barbeques, such as brisket, pork shoulder, and pork ribs. This factor is anticipated to contribute to the growth of the industry in the forthcoming years. Unlike all the other products, the barbeque (BBQ) grill didn’t face severe impact due to the pandemic. Restaurants being closed or difficult to get into along with lockdowns mandated by governments around the globe, more people started cooking at home. According to Hearth, Patio & Barbeque Association (HPBA) consumer research published in November 2021, 38% of all grill owners purchased a new grill in the past two years. Of those who purchased in 2020, 27% did so as they were cooking at home more due to the pandemic.

With changing consumer preferences and tastes, restaurants are trying to bring innovative and new dishes to the plates. Earlier, most of the restaurants used to only provide barbeque chicken, seafood, and vegetable, however, now a day’s restaurants have started providing barbeque beetroot, and sweet potato as well as those items which were previously only consumed boiled. According to Chicago-based Mintel International’s Menu Insights (MMI), barbeque is growing significantly in hotels and restaurants, with overall barbeque menu items increasing 11% from the Q4 of 2016 to the Q4 of 2021.

The number of quick-service restaurants and eateries continues to grow on account of changing consumer eating habits. Moreover, the number of barbeque restaurants and their popularity continue to increase significantly. Owing to their hectic working schedule, most young consumers prefer eating at outside eateries and restaurants. Consumers, especially the young generation like to taste and experiment with new and unique food dishes. And most barbeque restaurants are increasingly offering live cooking, extensive buffet spreads, vibrant ambiance, and great music, which is expected to favor the growth of the BBQ grill over the forecast period.

Furthermore, rapid construction in the commercial segment particularly the hospitality sector is expected to favor the growth of the barbeque grill industry. Increasing working performance in the hotel industry has resulted in a rise in hotel construction activities, especially in emerging economies of Asia Pacific including India. According to the report of ‘The Ultimate Indian Travel & Hospitality Report’ complied by Hotelivate in association with CAPA and WTTC India Initiative, the number of hotel rooms in India is projected to outgrow to 3.33 million by 2023 from 18,000 in 1995/96. This massive growth in the number of hotels is driving the demand for easy-to-cook barbeque grill equipment which not only brings the taste to the table but also health benefits leading to the growth of the market.

Product Insights

Based on product, the global BBQ grill market is segmented into gas, charcoal, and electric. Gas barbeque grill dominated the market with a share of 55.4% share in 2021 and is projected to grow considerably over the forecast period. Gas is the most widely adopted product owing to its ability to run over different types of gases including propane, butane, and natural gases. These appliances are used for cooking food directly as well as indirectly, i.e., cooking on a platform placed on top of the grill. Moreover, their ability to heat and cool down faster than other barbeque grill products, makes them suitable for use during outings, picnics, and other similar events. Gas grills have one to six burners. According to the HPBA, 9% of the owners in the U.S. have natural gas grills.

The electric segment is expected to register the fastest CAGR of 5.8% from 2021 to 2030. The growing trend of cookouts on weekends and holidays, among the millennial population and the rising popularity of home cooking as a hobby and leisure activity, is projected to drive barbeque grill market growth. Electric grills have gained popularity in the recent past and are considered to be the most environment-friendly, healthiest, and easily accessible way to grill. They are suitable for various purposes and available in different sizes from personal-sized, serving for one countertop grill to a large outdoor setup for social gatherings, and parties. The advantages of electric grills such as ease of use, increased safety, and convenience are anticipated to fuel the demand during the forecast period.

Application Insights

In terms of application, the commercial segment dominated the global barbeque grill market while the household application is projected to grow at the fastest CAGR during the forecast period 2021-2030. The obsession with barbeques has become a global trend. During the beginning of the decade, only barbeque restaurants could be seen serving barbeque food. But with growing popularity, most dining places can be increasingly seen incorporating barbeques in their menu. In countries including the U.S., Portugal, Brazil, the U.K., Mexico, the Philippines, and South Korea, barbeque has become mass food, leading to higher adoption of barbeque grills.

Meanwhile, the growing love of consumers for barbequed food from emerging economies including India, China, and others is predicted to shape well the growth of the segment. A rise in glamping, camping, and trekking activities is further expected to boost the demand for barbeque grills.

Household application held a significant share of the market in 2021. Hosting barbeque parties has become a vogue in many countries including the U.S., Canada, Mexico, the U.K., Germany, China, and India. Along with barbeque meat, a preference for various other dishes cooked on barbeque grill has gained popularity in get-togethers of family and friends, house parties, and picnics. A large number of posts on Instagram and Facebook including preparing barbeques as well as trying these dishes are driving the adoption of barbeque grills in several households driving the growth of the segment.

Regional Insights

North America held the highest share of 57.4% in the global barbeque market in 2021. For consumers in countries such as the U.S., Canada, and Mexico when celebrating any kind of holiday, the main part of the celebration is often delicious meals and eating big. Eating barbequed gill food is a major part of their culture and often have cookouts on most celebrations and festive occasions.

According to the study by Hearth, Patio, and Barbeque Association (HPBA), Almost two-thirds (64%) of U.S. adults own a grill or smoker while over 72% i.e. 7 in 10 Canadian adults own a grill or smoker. They enjoy cookouts on various occasions including wherein 68% on Independence Day, 56% on Memorial Day, 56% on Labor Day, 42% on Father’s Day, and 29% on Mother’s Day.

Year-round grilling remains highly popular in these countries with 73% of owners grilling in the winter, 23% on Super Bowl Sunday, 13% on Thanksgiving Day, and 9% on New Year’s Day. Not only holidays but also birthday parties, camping trips, vacations, or tailgating at a sporting event are some of the other times of the year when Americans prefer to have barbeque-grill food. Cinco De Mayo serving barbeque and grills is a popular trend.

Some of the similar dishes consumed in Mexico are grilled shrimp tacos, Mexican BBQ chicken, grilled Chile salmon, carne asada, guacamole turkey burger, Mexican grilled steak salad, and grilled tofu torta. Beef, goat, pork, and chicken are the preferred meats for barbeques during parrilladas, a picnic-like event.

Asia Pacific is still a naïve market for barbeque grills and is in its growing phase. The market is expected to grow at the highest CAGR of 5.8% during the forecast period. This growth of the market is attributed to the growing consumption of street food coupled with the rising popularity of barbeque grills in countries such as India, Japan, Korea, Philippines, China, Macau, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, and Taiwan. Shaokao, Chuanr, Char-siu, Yakitori, Mongolian barbeque, Satay, and Filo are some of the popular grilled barbeque dishes in Asia including Southeast Asia.

The growing alternative of barbeque grills over pizza, burgers, and hot dogs in these countries is further supporting the growth of the market. Companies are investing in various projects including expansion and switching to cloud businesses to boost their revenue in this growing market. For instance, India’s leading casual dining restaurant Barbeque- Nation Hospitality Limited launched its IPO (Initial Public Offering) in March 2020 during the COVID-19 pandemic. The company experienced an increase in delivery business during the lockdown time in the country and therefore is planning for expansion. Till December 2020, the company has 147 Barbeque Nation Restaurants across 77 cities in India and 6 international Barbeque Nation Restaurants.  

Key Companies & Market Share Insights

Key manufacturers of barbeque grills are focusing on new product launches and are working on product innovations to gain further penetration in the global barbeque grill market. Established players in the market are intended to expand their presence for increasing their consumer base owing to the growing middle-class population with high disposable income.

• In October 2021, Weber-Stephan, the US manufacturer of electric, charcoal, and gas barbeques, started producing outdoor grills in Zabrze, Upper Silesia (Poland). With this company aims to gain significant logistical and time advantages from its European hub and cover the bulk of European demand from this plant in the medium term

• In November 2021, Kenyon International, Inc., a specialty electric grill and cooktop manufacturer, announced the launch of its newest product, the G2 Grill which uses the same sleek engineering while offering 35 percent more cooking surface than Kenyon International, Inc.’s other portable counterparts

Some prominent players in the global barbeque grill market include:

• Newell Brand Inc.

• Spectrum Brands, Inc.

• The Middleby Corporation

• W.C. Bradley Co.

• Traeger Grills

• LANDMANN

• Weber-Stephen Products LLC

• Transform Holdco LLC

• Empire Comfort Systems

• RH Peterson Co.

Barbeque Grill Market Report Scope

Global Barbeque Grill Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global barbeque grill market report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Gas

  • Charcoal

  • Electric

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Household

  • Commercial

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • India

    • China

  • Central & South America

    • Brazil

  • Middle East & Africa