Athleisure Market Size, Share & Trends Analysis Report By Type (Mass Athleisure, Premium Athleisure), By Product (Yoga Apparel, Shirts), By End-user (Women, Children), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global athleisure market size is anticipated to reach USD 330.97 billion by 2022 and grow at a compound annual growth rate (CAGR) of 9.1% from 2023 to 2030. Increased passion for sports and outdoor recreational activities among the country’s young population is predicted to fuel demand for athleisure gear. One of the primary aspects driving this trend is a rise in fitness & health consciousness, which is generating the demand for comfortable and fashionable clothes. The COVID-19 pandemic has drastically altered the yoga landscape around the world. Yoga studios, gyms, health clubs, and other locations where in-person group yoga lessons were held were shut down or temporarily closed as a result of the lockdown measures. However, the shift from in-person sessions to online platforms supported the market growth.

Furthermore, several businesses concentrate on specific activewear product categories and prioritize customer satisfaction. Several businesses also offer tailored gear that is best suited to different types of customers, as well as professional advice to help customers choose the right product. Sustainability, a long-standing fashion trend, has made its way into the athleisure sector. Consumers continue to find and invest in new items made of sustainable, durable, and high-quality materials, according to Forbes, and many firms are attempting to bridge the gap between fashion and innovative-functional designs. Gap, which owns both Old Navy and Athleta, is far from the only shop reaping the benefits of athleisure, which is more properly described as a category of clothes that can be worn for both sports activities and casual wear.

During the pandemic, customers were drawn to loungewear like leggings, pajama sets, and other comforting alternatives. The Old Navy store reshuffled its store layout to accommodate this trend, placing those items right at the door. Major companies are introducing new goods with stretchy fabric that can be worn on a run or to the supermarket to gain a higher market share. Kohl’s unveiled its own activewear brand, FLX, in early 2021, while Target debuted All in Motion, a new workout label, earlier in 2020. People between the age group of 16 and 30 years are the most active athleisure consumers. As fitness is becoming more essential, a slightly older age group also forms a part of the target consumer base. The women’s athleisure products, in particular, have witnessed the most rapid growth.

Type Insights

In terms of value, the mass athleisure segment dominated the industry with a share of more than 63.90% in 2022. Athletic-casual clothing is becoming more widely accepted for use in a range of social settings. Sports-inspired materials like spandex, Lycra, and other synthetic fibers are used in many of the garments that are today considered work-appropriate. More individuals are shopping online and purchasing products to pick up in person around the world, and both trends are anticipated to continue. Pandemic-induced lockdowns have also resulted in an increase in first-time e-commerce shoppers: 14% of U.S. customers and 17% of Chinese consumers purchased apparel online for the first time due to the pandemic-induced restrictions.

Wellness has progressed from a niche lifestyle choice to a new status symbol and expression of personal beliefs that transcends many industries, from luxury travel to high-end beauty and fitness. Luxury fashion has been heavily affected by streetwear athleisure trends, which are motivated by current affluent consumers’ need to mix comfort and style. To tap into the booming athletic sector, luxury labels are launching new sporting items ranging from sneakers to leggings and gym accessories as luxury fashion options that are both comfortable and stylish are high in demand.

Product Insights

In terms of product, the shirt segment dominated the industry with a share of more than 31.54% in 2022. There is an increased demand for athleisure shirts as they integrate comfort and fashion. Product launches by leading brands such as Lululemon and Athleta in the segment have been contributing to its growth. This has encouraged many retailers to launch their own product lines to cater to the growing consumer demand. For instance, in January 2020, Target announced the launch of its own athleisure and activewear products, including shirts, shorts, and tracks made using sustainably sourced materials. The shirts in this collection are available in a range of striking and bright prints.

The yoga apparel segment is projected to register the fastest growth rate of 10.7% from 2023 to 2030. The growing popularity of yoga, especially in developed countries such as the U.S., Canada, and the U.K., is expected to be the key factor driving the market. Increasing cases of lifestyle diseases and rising awareness about the health benefits of yoga are also boosting the demand for yoga athleisure and activewear. The growing prevalence of yoga as a mind-body fitness activity, particularly over the past few years, has led to an increasing number of yoga enthusiasts all over the world. According to The Good Body, as of December 2020, the number of yoga enthusiasts in the U.S. was around 36 million & 300 million globally.

End-user Insights

In terms of end-user, women dominated the industry with a share of more than 41.15% in 2022. The influx of regional and domestic brands solely dedicated to women’s clothing has been driving this segment. Some of the prominent regional players catering to this segment are No KA’OI, P.E. Nation, Lululemon, Sweaty Betty, Perfect Moment, and Olympia Activewear. Moreover, increasing participation of women in sports and fitness is likely to proliferate the segment growth. According to the Sasakawa Sports Foundation (SSF), 72.4% of the total population in Japan participates in sports at least once a year. Moreover, close to 70% of the total women population in the country participate in sports at least once a year.

The children segment is projected to register the fastest growth rate of 9.8% from 2023 to 2030. The increasing participation of children in sports has significantly boosted the sales of sportswear and athleisure worldwide. Growing awareness about the harmful effects of obesity and the growing need to promote confidence in children has driven parents to keep their children engaged in various sports. According to a report by The Aspen Institute, the percentage of children aged 6 to 12 years who engaged in team sports at least one day during a year increased from 55.5% in 2013 to 56.3% in 2018. Thus, it will drive the market for children's athleisure during the forecast period.

Distribution Channel Insights

The online distribution channel segment is projected to register the fastest growth rate of 9.6% from 2023 to 2030. Moreover, celebrity collaborations can aid a brand’s discoverability, as celebrities frequently share products on social media channels, such as Instagram, which is a major platform for shops. Influencer marketing increased by 198% last year, and more than 70% of firms use Instagram influencers in their marketing initiatives. The fashion business is undergoing seismic shifts as a result of digital innovation, rapid globalization, and changes in consumer buying habits.

And, due to the coronavirus’s expedited retail catastrophe, the fashion industry has become more uncertain. Independent businesses are making use of online purchasing and social media marketing to create high-quality gear for runners looking for items that meet their needs as well as their flair. According to f-trend data, more than 68% of consumers would prefer to use a home gym system than go to a gym. With less physical activity and a rise in homely comfort, soft sports styles and flowing fabrics are expected to be even more popular.

Regional Insights

In 2022, North America was the largest region and accounted for the maximum share of more than 33.50% of the overall revenue. As a result of the pandemic, in the United States, more people are working from home than ever before. Thus, the demand for sweats, pajamas, and athleisure has increased. Since the start of the COVID-19 pandemic, 14% of consumers have purchased comfortable clothing, such as pajamas or athleisure, online, according to the consumer survey. According to the National Council of Textile Organizations (NCTO), the U.S. textile and apparel market was valued at USD 64.4 billion when measured by the value of industry shipments in 2020, meanwhile, U.S. exports of fiber, textiles, and apparel were USD 25.4 billion in 2020.

Moreover, the U.S. is one of the key countries in the North American region when it comes to expenditures on the R&D of textiles and ethical apparel materials that are produced using low-impact processes, such as recycled nylon and organic cotton. Athleisure is a popular category as it taps into a number of broad trends, including the rising preference for more casual, comfortable clothing as well as the increased popularity of athletic activities that require performance clothing.

Key Companies & Market Share Insights

The global market is highly competitive owing to the presence of a high concentration of international players. Key companies undertake various strategies to gain a competitive advantage over others. For instance,

• In May 2022, Under Armour announced the launch of the D2C platform, UnderArmour.com in India. The company aims to distribute its products and services through Underdog Athletics, its local distributor and master franchise in the country. The company is considering capitalizing on the success of its direct-to-consumer (DTC) business

• In March 2022, Abercrombie & Fitch Co. announced the launch of a new activewear sub-brand called YPB. YPB is an acronym for “Your Personal Best” and is intended to inspire customers to achieve their full potential in various activities, such as running, stretching, lifting, and daily living. Through the launch, the company aims to expand its reach to millennials

• In July 2022, Third Wind Performance, a company that specializes in athleisure clothing, expanded its range by offering six color options in leggings and sports bras, and five color options in Third Wind Definition shirts for both men and women

• In February 2021, Puma SE launched five new lines of running products including Liberate, Velocity, Deviate, Deviate Elite and Eternity. The Deviate features two layers of lightweight NITRO combined with the carbon fiber innoplate

Some of the prominent companies operating in the global athleisure market include:

• Hanes Brands, Inc.

• Adidas AG

• Vuori

• PANGAIA

• Under Armour, Inc.

• Outerknown

• EILEEN FISHER

• Patagonia, Inc.

• Wear Pact, LLC

• Lululemon Athletica

Athleisure Market Report Scope

Global Athleisure Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global athleisure market report on the basis of type, product, end-user, distribution channel, and region:

• Type Outlook (Revenue, USD Billion, 2017 -2030)

  • MassAthleisure

  • PremiumAthleisure

• Product Outlook (Revenue, USD Billion, 2017 - 2030)

  • Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others)

  • Shirts

  • Leggings

  • Shorts

  • Others

• End-user Outlook (Revenue, USD Billion, 2017 - 2030)

  • Men

  • Women

  • Children

• Distribution Channel Outlook (Revenue, USD Billion, 2017 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE